Media Kit

U.S. Hispanic Market

The U.S. Hispanic market represents a strategic opportunity for advertisers who want to build brands and increase market share among the most loyal and fastes growing population of consumers in the U.S.

Hispanics are:

Getting online in record numbers (see Population, Presence & Lifestyle)
Prime consumers (see Trends & Consumer)
Using the internet in Spanish (see Language & Media)

Advertisers who reach out to Hispanics in their own language will be rewarded with unprecedented returns on their investment. ConectateYa!com stands out as the most effective route to reach Hispanics.

Language

Spanish will always be spoken at home

Five reasons why U.S. Hispanics will continue to speak Spanish... mas

Lifestyle

Online has become part of Hispanics' daily lives

Hispanics use the internet in Spanish over 50% of the time. mas

Media

It's simple to get your message across to U.S. Hispanics

Advertisers who take the time to speak directly to Hispanics are rewarded with their undivided attention. mas

Population

The number of U.S. Hispanics is greater than the population of Canada

The U.S. Hispanic population constitutes almost 13% of the total U.S. population. mas

Presence

Hispanics are going online in record numbers

Hispanics are going online at a faster rate than the total U.S. population. mas

Trends

Hispanics buying power is growing dramatically

The majority of this buying power is concentrated in the top 10 Hispanic markets,* where internet penetration and broadband access are at the highest. mas